PROFILE
A marcom professional, passionate about webmarketing. Currently managing the digital team of a creative agency.
- Hold a computer science and management masters.
- 5+ years experience in digital agency #B2C #B2B #EmployerBranding.
- Author of "Marketing et géolocalisation sociale".
- Professor of digital marketing in several Master's degree and MBA.
Management
Business expertise
Technical knowledge
Creativity
2008
Technical degree
2010
Project Manager
2011
Graduated from HETIC
2014
Project Director
RESUMÉ
EMPLOYMENT
Kingcom (Paris, FRANCE)
- Manage the Project Management department (7 project manager and consultant)
- Responsible for delivery across all agency clients
- Advise and consult for new business opportunities
- Clients: FBD, Bridgestone, Firestone, Andros, Groupe Seb, Sushi Daily, Larrivet Haut-Brion, Biscuits et Gateaux, Tigex, Doudou et Compagnie...
Google Campus (London, UK)
- Author of "Marketing et géolocalisation sociale"
- Teaching webmarketing in universities
- Clients: HETIC, Télécom Paris, Sup de Web...
- Project management and webmarketing for startups
ADDICTION Agency (Paris, FRANCE)
- Leading projects from inception thought to release
- Brief, planning, storyboard & specifications
- Daily client liaising and team management
- Accounting for cost, quality and delivery
- Clients: Société Générale, Voyages-SNCF, Pathé, Eurosport, P&V, Pfizer, Malesherbes Publications...
Heaven (Paris, FRANCE)
- Animation of Facebook and Twitter pages
- Recruiting bloggers and managing relationships
- E-reputation monitoring
- Clients: Microsoft, Procter & Gamble, Norge
SQLI (Saint-Denis, FRANCE)
- Team management of an 8 person team
- Managing the creation and translation of projects
- Direct link with clients
- Client: MSD Merck
HETIC (Montreuil, FRANCE)
- Administrator in charge of finances
- Managing students payments
- Editing the invoices and handling collection
- Operating income: 100 000€
Net Communications (Montreal, CANADA)
- xHTML / CSS
- PHP and Javascript
- Managing the creation of the internal-timesheet
- Client: Trimpro
EDUCATION
HETIC (Montreuil, FRANCE)
- Engineering and Management Expert in Digital Communication
- Administrator of the "Junior Entreprise" - £100 000 turnover
- HETIC has been elected in 2013 school web n ° 1 in France by Le Figaro
Test Of English for International Communication
- Total score: 880 /990 (Fluent)
- Working Proficiency Plus
University of Troyes (Troyes, FRANCE)
- Services et réseaux de communication
- Learning web development, video production, project management and design
Louis is the best project manager i've ever seen
- Mathieu GALLOUX, Associate Director, Addiction Agency
VSC : Les bons plans des ambassadeurs
Voyages-SNCF.com
Les bons plans des Ambassadeurs
A location-based social networking website designed to share interesting places to discover in France (food, museum, park, club, shopping…).
An algorithm ranks the quality of each contribution thus rewarding the best ones.
Thousands entries have been published and are currently used to give travel advices on the Voyages-SNCF website. Discover the presentation
Client:
Voyages-SNCFDate:
November 2011Type:
Website + Facebook appPROJECTS
VIEW PROJECT
Reebok The Box
Eurosport
Discover the sport of fitness! A complete platform available in 8 languages to immerge yourself in the CrossFit's world: news, contests, live and advices.
VIEW PROJECT
Rush
Pathé
Embody the famous formula one pilot's Nikki LAUDA or James HUNT in an epic race. Challenge your friends on Facebook and overtake them to win.
VIEW PROJECT
Deviens Cuisiniste
FBD : Ixina & Cuisine Plus
How to recruit new B2B prospect: we came up with a digital strategy including a social media approach, a new website and a media campaign on 3 complementary platforms.
VIEW PROJECT
Facebook Page
Sushi Daily
Launching the brand on Facebook and building the community all year long. Along the community management, we also built dedicated applications and ads.
VIEW PROJECT
Le Prénom
Pathé
Do you know the surname of your Facebook's friends? An addictive social game using your facebook informations to personnalise the experience and promote the movie.
VIEW PROJECT
My Coaching Room
Société Générale
This platform helps people finding a job: advices, e-reputation dashboard, candidat checklist, favorites questions of HR people... Become successful!
Louis is someone invested, curious, methodical ... and presents a high tolerance to stress!
- Romain DEFOY, Project Director, SQLI
CONTACT
I am available for long-term contract, so go on... hire me!
- (+33)0666442270
- louis@louis-andre.com
- Paris, FR
- @louisandre
Eurosport
Reebok The Box
Leading the project during two years:
- Seting up a validation process with Eurosport and Reebok
- Managing a team of developers and designers
- Writing specifications and storyboards
- Briefing the translation agency and entering the translation with PO Edit
- Conversion of the videos to be played in all browsers
- Provide monthly reports (analytics and database's export)
Client:
Eurosport / ReebokDate:
June 2012Type:
Website
Rush
Rush Race
A Facebook game to promote the launch of Rush the movie:
- Conception and presentation of the project
- Specifications including extended Facebook API usage to optimise the virality
- Detailed storyboard
- Writing of the contest rules & regulations
- Managing the creative team
Client:
PatheDate:
September 2013Type :
Facebook App
Pathé
Le Prénom
Are you ready? You have only 30 seconds to discover the name of 25 facebook friends. For each picture of your friend you will find 4 proposals randomly generated from your friend's list: only one is good so choose wisely - but quickly!
Client:
PathéDate:
April 2012Type :
Facebook App
Société Générale
My Coaching Room
Dashboard e-reputation: a powerful tools who aggregate all the contents about you from many social networks (Facebook, Twitter, Google+, Foursquare, Linkedin...) and warm you when finding something potentially dangerous.
Interview Check List:An application dedicated to support you before an interview: todo, dress councils, location finder...
And 3 others to discover...
Client:
Société GénéraleDate:
April 2013Type :
Website + Facebook App
FBD: Ixina / Cuisine Plus
Deviens cuisinsite
What we deliver a complete refonte of the 2 existing B2B website to build an unique, stronger and more efficient website to drive conversion. This increase the number of visitor, the time spent on the time and overall the transformation rate. This website was supported by targeting prospect on Google Adwords, Adsense and LinkedIn.
Client:
Société GénéraleDate:
March 2015Type :
Website + Facebook App
Sushi Daily: Community building
We launched the brand on Facebook, helping finding his community and reaching it with the appropriate content. The recrutement was supported by Facebook ads and special operation on dedicated Facebook application. Producing useful and funny content leads the page to a very good engagement rate and help to drive to store.